Social Media A to Z

Define the Terms. Learn the Lingo. Discover Influencers. Master Marketing.
And Get Daily Updates On How Social Media Impacts Our World!

Date: May 22, 2015 (page 1 of 4)

YouTube (

YouTube is hands down the most popular video sharing service. It was founded in 2005 by former PayPal employees Steve Chen, Chad Hurley and Jawed Karim. Susan Wojcicki is the current CEO. In 2006, it was purchased by Google Corp. The site has over 1 billion active users each month. YouTube allows users to create their own channels and post videos on their interests. Users have posted anything from funny pet videos to their own originally created series YouTube does not allow pornographic content. Videos are free to view and supported by advertising. Individual users can also qualify for ad revenue after so many views of their video content. YouTube has a strict copyright policy. Unauthorized copyrighted material is removed. You can subscribe to channels to receive updates on the latest videos posted on that channel. On the homepage you can view the most recent featured videos or use their search engine. There is also a section on the homepage dedicated to music.

Vine (

Vine is a video streaming app available for iOS and Android devices. It is owned by Twitter. Videos, called ‘vines’ are only 6 seconds and are in a continuous loop, meaning they automatically play over. To forward a vine for others to view is called ‘revining.’ Vine founders are Dom Hofmann, Rus Yusupov, and Colin Kroll. It was founded in June 2012 and sold to Twitter in October 2012. Vines record only when the phone screen is being touched allowing for unique editing capabilities. As of 2013, they had over 40 million active users.

Vimeo (

Vimeo is a video streaming website that was founded in 2004 by Zack Klein and Jake Lodwick. Kerry Trainor’is the CEO and Dae Mellencamp’is the President of Vimeo, based in New York. You can join Vimeo for free for viewing, but there are Basic Plus and Pro options at cost for posting videos. The upgrades allow for upgraded privacy, more gigabytes and private, unlisted review pages. Unlike YouTube, there are no ads on Vimeo videos. Users can access stats on their videos and videos can be viewed on a number of different devices including phones and TVs.

Twitter (

Social media site in which you utilize only 140 characters of text called ‘tweets.’ Reposting a tweet is a ‘retweet’ and actively posting is called ‘tweeting.’ You can view trending topics and search words using the hashtag # symbol prior to the word or a group of words with no spaces. Twitter users are identified through their handles which uses the @ symbol preceding the name or handle. Some famous handles include @KimKardashian, @jtimberlake and @katyperry. You can become a follower of any handle and receive the latest tweets in your personal feed. Twitter was founded in 2006 by Jack Dorsey,’Noah Glass,’Biz Stone,’Evan Williams. The current CEO is Dick Costolo and Jack Dorsey is the chairman. They are based in San Francisco and have 25 offices around the world. Twitter had 302 million active users as of 2015. In 2010, Twitter allowed the ability to post pictures and in 2012 they purchased the video streaming app Vine. On November 7th, Twitter had its first public offering with shares opening at $26.00. In 2015, they acquired Periscope for live video streaming capability.

TweetCaster (

An app for Twitter available for both iOS and Android devices created by Handmark, Inc. Users can simultaneously post to Twitter and Facebook and manage multiple Twitter accounts. You can share music, hide annoying tweets with Zip It and narrow down searches using the Search Party feature. Add filter effects to photos and preview links with Peekaboo Links. It’s available at Apple Store, Google Play and Amazon.

Tumblr (

A microblogging and social networking website founded in 2007 by David Karp, Tumblr was purchased by Yahoo! Inc. in 2013. They reside in New York City. As of May 2015, they had 111 billion posts and over 236 million blogs. You can post text, photos and video and customize blogs with colors and themes. Bloggers manage posts using a dashboard feature where they can reblog, comment and like other blog posts, as well as manage their own posts. Tumblr allows users to queue posts at a scheduled times, use hashtags and HTML code to upgrade posts. There is also a mobile app. In 2011, they hosted President Obama’s blog.

Triberr (

Bloggers and Influencers share content on this platform. Dan Cristo is the Founder. They rate subject matter by New, Hot and Rising. Their influencer marketing campaigns are free. They make a profit on a percentage of the final profit the influencer makes on the campaign. And companies have to pay the influencer based on their price. On the blogging side, followers to blogs are called tribes. Triberr helps drive your blog posts, helps get you more tribes and sends you blog posts for you to rate as well. You can browse topics by category and even search their member base.

StumbleUpon (

‘A giant collection of the best things on the internet,’ according to their website. With StumbleUpon, you can search, discover and rate webpages. It is a free registration and offers a mobile app. Founded in Calgary in 2002 by Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd, StumbleUpon now resides in New York and San Francisco. It was sold to EBay in 2007 and then bought back by Camp, Smith and investors in 2009. StumbleUpon uses a combination of human and computer filtering to recommend top sites to users. Sites are rated by thumbs up or thumbs down. You can also aggregate content from video streaming sites. In 2009, they introduced, a URL shortening service. In 2012, StumbleUpon had over 25 million users.

Squidoo (

Founded in 2005 by Seth Godin, Squidoo is a platform that allows users to create pages called ‘lenses’ that can be used to raise money for charity or to sell products. Squidoo officially became part of HubPages as of 2014. One of the primary draws to Squidoo was that knowledge of HTML was not necessary. For more on the transition for Squidoo to HubPages, see the FAQ:

Sprout Social (

Founded in Chicago in 2010 by CEO Justyn Howard, Sprout Social is a social media management tool geared toward businesses. Sprout helps you manage and post to multiple platforms including Twitter, Facebook, Google+ and LinkedIn. With their Tasks tab, you can manage sales leads, assign specific tasks to team members and assign support to customer service issues. You can view Twitter, LinkedIn and Feedly Feeds all in one place. There Publishing option lets you schedule posts far ahead of time on many outlets. With Discovery you can see who is mentioning you or your business or search for keywords across other social platforms. It also allows you to clean up by deleting inactive or fake followers or cut ties with those you follow who haven’t followed you back. You can also generate reports that measure engagement, provide demographics and show all interactions. You can even compare your Twitter account to your competitors, generate a trends report and connect to Google Analytics. You can email them at

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