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Michael Stelzner is the Founder and CEO of the Social Media Examiner newsletter (2009) (www.socialmediaexaminer.com) and podcast informing small businesses and individuals alike on what works in social media. Stelzner often features guests on his podcast from celebrities to company CEOs to discuss topics such as how to achieve more engagement on your Facebook page to getting started on Instagram. Stelzner has over 400,000 subscribers to his newsletter and also holds an annual event in San Diego titled: Social Media Marketing World, a great place to mingle with the best of the best among the social media influencers. Stelzner was known prior as an expert in writing white papers and has authored more than 130 white papers for various companies including Dow Jones and Microsoft. He has also authored the books, Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged.