Social Media A to Z

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Date: February 25, 2016

Conversion Rate

n.

The measurement of a desired action.

Conversion

n.

The desired action in social media such as a sale, response or click action.

Hyperlink

n.

A word or image on a document that, when clicked, lead you to another document.

Backlinks

n.

A link from a website to another website.

Data Sift

v.

To aggregate, filter information from social media conversations.

Firehose Data

A steady flow of data received from one source. Example: “We subscribed to Mashable’s news feed and get swamped with firehose data.”