It’s a fact that people love games of chance even if the odds are stacked against them. Just take a look at the lottery or the Las Vegas casinos. Last year it was estimated that Vegas racked up around $375 billion in gambling sales. In most cases it doesn’t matter whether the prize is money or a key chain—people love the thrill of winning.
Just like the casinos, people flock to the internet to enter sweepstakes, win prizes at trivia or hope for the big payout in fantasy sports. Setting up contests on your social media pages are a great way to attract more followers to your brand and keep them coming back for more.
There are different types of sweepstakes from the simple “Like” our page for a chance to win to more complicated ones involving essay, photo or art contests with rules to follow and real prizes to win.
What is Your Goal?
Are your looking to introduce a brand? Then possibly a “Like” our page for a chance to win is just what you need. If you are looking to build engagement and interact with customers, then a Photo Caption contest or Best Pet Photo contest may be just the thing. Prices can include reduction in price coupon, T-shirt or even cash prizes. It’s all according to what your company can handle. Keep in mind, the more complicated the contest, the more complicated you make it on your business and employees who manage your pages. More complicated sweepstakes may also contain legal rules and regulations such as age limits and other requirements. Bigger companies may want their legal team to look over contest proposals before initiating them.
How Do I Build My Contest Page?
You can create simple contests on your Facebook business page using https://apps.facebook.com/my-contests/. For $8 a month (if you subscribe for a year), you can use their template forms combined with images and/or video to create the perfect contest for your audience. You don’t need any programming skills to get started. You can use Excel to analyze results and your contest displays nicely on your desktop, laptop and mobile devices.
Woobox is another option for creating sweepstakes and giveaways on Facebook. Woobox allows you to embed your contest right on your website too. Once users click on the contest tab, they can be drawn right to your Facebook page and you can require them to have to hit “Like” on your page in order to enter the contest. Woobox also allows for cross promotion sweepstakes. Say you’re a graphic design company and you want to cross promote with your favorite printer, you can do all of that and more at https://woobox.com/sweepstakes.
No matter what you are looking for in a contest, you can find what best fits your business.